Economic Analysis of Netflix Inc.

Anton Kozlov

Bakalářská práce

Abstract:

The main goal of the thesis “Economic analysis of Netflix Ltd.” is to analyze current situation of largest American entertainment company Netflix, Inc. Another goal is to evaluate current position of Netflix in the worldwide media market. Alternative aim is to forecast future evolution of Netflix and similar services while comparing Netflix with other providers. Thesis will consist of two parts: theoretical, where main aspects about video hosting and Netflix will be discussed, and practical, where Netflix will be analyzed.Theoretical part will be created using synthesis, abstraction, induction and deduction from professional textbooks and internet sources in order to create strong theoretical background for practical part. In practical part Netflix will be analyzed by fundamental, economic and technical analysis. Also, SWOT and Porter’s five forces analysis will be discussed. Last part of practical part will consist of a competitive analysis.

Keywords

multimedia, video hosting, broadcasting, video on demand, subscription, economic indicators, traditional media, financial analysis, financial ratios

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management