Emmanuel Paul Kane

Master's thesis

The impact of Social Media on Consumers' Purchase Behaviour amidst the Covid-19 Pandemic: using Absa Bank, Ghana as a case study

The Impacts of social media on Consumers Purchase Behaviour amidst Covid 19 Pandemic. A Case Study of Absa Bank Ghana, Madina Branch
Abstract:
The conventional approach of going to the banking hall started to change because of the Covid-19. The coronavirus (COVID-19) outbreak is the world's first and foremost human disaster, affecting millions of people, and it has greatly impacted the global economy in diverse ways. The global effect of the COVID-19 epidemic has been felt throughout the length and width of nations and continents since its …more
Abstract:
Konvenční přístup k návštěvě bankovní haly se začal měnit kvůli Covid-19. Propuknutí koronaviru (COVID-19) je první a nejpřednější lidskou katastrofou na světě, která postihuje miliony lidí, a má velký dopad na globální ekonomiku různými způsoby. Globální dopad epidemie COVID-19 je pociťován v celé délce a šíři národů a kontinentů od jejího vzniku v lednu 2020. Celosvětová zdravotní krize COVID-19 …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2022

Thesis defence

Citation record

The right form of listing the thesis as a source quoted

Kane, Emmanuel Paul. The impact of Social Media on Consumers' Purchase Behaviour amidst the Covid-19 Pandemic: using Absa Bank, Ghana as a case study. Zlín, 2022. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plny text prace je k dispozici v elektronicke podobe

Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Management and Marketing / Management and Marketing