Nghi Duy Vu
Bachelor's thesis
E-sports and its role for Employer branding
eSports And Its Role in Employer Branding
Abstract:
This study investigates the impact on the Employer Branding of one company with the involvement in eSports. By understand the connection between eSports and em- ployer branding, company provides suitable strategy accordingly to increase their inner employer branding amongst the current employees, as well as increase the possibility to approach the potential talents. The investigated objectives of the …moreAbstract:
This study investigates the impact on the Employer Branding of one company with the involvement in eSports. By understand the connection between eSports and em- ployer branding, company provides suitable strategy accordingly to increase their inner employer branding amongst the current employees, as well as increase the possibility to approach the potential talents. The investigated objectives of the …more
Language used: English
Date on which the thesis was submitted / produced: 3. 1. 2024
Thesis defence
- Date of defence: 23. 1. 2024
- Supervisor: doc. Ing. Hana Stojanová, Ph.D.
- Reader: Veronika Blašková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field / specializace:
Economics and Management / Business Economics and Management / International Business
Theses on a related topic
-
Marketing v esports
Tomáš BOŘÍK -
Marketing v Esports
Tomáš BOŘÍK -
A Business Plan for an Esports Bar
Hana Janálová -
Segmentation of esports audience and its marketing implications
Dominik Sagl