Ing. Sabine Koch

Master's thesis

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Abstract:
Sales promotions are seen everywhere daily, and the promotional tools are constantly under development to attract more customers and increase sales. In this diploma thesis I will be looking deeper into sales promotion in the Fast Moving Consumer Goods sector, and see it in relation to other promotional tools. After achieving a good theoretical foundation, I will analyze and compare two chosen sales …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015

Thesis defence

  • Date of defence: 17. 6. 2015
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: prof. PhDr. Petr Matějů, Ph.D.

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