Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) – Ing. Sabine Koch
Ing. Sabine Koch
Master's thesis
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Abstract:
Sales promotions are seen everywhere daily, and the promotional tools are constantly under development to attract more customers and increase sales. In this diploma thesis I will be looking deeper into sales promotion in the Fast Moving Consumer Goods sector, and see it in relation to other promotional tools. After achieving a good theoretical foundation, I will analyze and compare two chosen sales …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 16. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/k0iah/
Obhajoba závěrečné práce
- Obhajoba proběhla 17. 6. 2015
- Vedúci: PhDr. Karel Eliáš, CSc.
- Oponent: prof. PhDr. Petr Matějů, Ph.D.
Citační záznam
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
Práce na příbuzné téma
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Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG)
Shawky Gamal Shawky Hassan Rezk -
Integrated Marketing Communication
Rahul Kalathil Purushothaman -
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Tatiana Runtova -
Integrated Marketing Communication and its social implications
Christian Haubenwaller -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Integrated Marketing Communication and its social implications
Barbora Perglová -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Eli Goldmann -
Integrated Marketing Communication and its implications
Ekaterina Buchukuri