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Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013 – Bc. Aleš Drahokoupil, MBA

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Bc. Aleš Drahokoupil, MBA

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Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013

Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013

Anotace: The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished second, it was evaluated by many experts as the winner. ANO’s success is largely contributed to the skillful application of political marketing methods. This assertion will be evaluated by application of Jennifer Lees-Marshment’s and Bruce Newman’s theoretical concepts of Market Oriented Party.

Abstract: The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished second, it was evaluated by many experts as the winner. ANO’s success is largely contributed to the skillful application of political marketing methods. This assertion will be evaluated by application of Jennifer Lees-Marshment’s and Bruce Newman’s theoretical concepts of Market Oriented Party.

Keywords: Political marketing, electoral strategies, political parties, Czech Republic, market oriented party, market concept, electoral campaigns

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2015
  • Vedoucí: doc. Radim Valenčík, CSc.
  • Oponent: Ing. Jiří Šnajdar

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