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Bc. Aleš Drahokoupil, MBA

Master's thesis

Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013

Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013
Abstract:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …more
Abstract:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …more
 

Keywords

Political marketing electoral strategies political parties Czech Republic market oriented party market concept electoral campaigns
 
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2015
Identifier: https://is.vsfs.cz/th/dge9x/

Thesis defence

  • Date of defence: 25. 6. 2015
  • Supervisor: doc. Radim Valenčík, CSc.
  • Reader: Ing. Jiří Šnajdar

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