Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013 – Bc. Aleš Drahokoupil, MBA
Bc. Aleš Drahokoupil, MBA
Master's thesis
Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013
Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013
Abstract:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …moreAbstract:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2015
Identifier:
https://is.vsfs.cz/th/dge9x/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: doc. Radim Valenčík, CSc.
- Reader: Ing. Jiří Šnajdar
Citation record
ISO 690-compliant citation record:
DRAHOKOUPIL, Aleš. \textit{Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013}. Online. Master's thesis. Praha: University of Finance and Administration. 2015. Available from: https://theses.cz/id/p1nz1b/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration
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