Bc. Aleš Drahokoupil, MBA

Master's thesis

Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013

Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013
Anotácia:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …viac
Abstract:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 4. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2015
  • Vedúci: doc. Radim Valenčík, CSc.
  • Oponent: Ing. Jiří Šnajdar

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