Business plan for sightseeing bus tour operator in Prague

Vsevolod Zamyatin

Bakalářská práce

Abstract:

The bachelor thesis deals with presenting a Sightseeing Bus tours operator business plan named as Superb Hop on Hop off.The relevance of work is determined by the fact that the local tourism industry has been growing rapidly over the last few decades due to increases in the number of people seeking holidays in the Czech Republic, and continues to grow at a rapid pace annually. City of Prague sparks special interest among guests. About 60% of visitors choose it as a destination point. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Hop on Hop off Tours to penetrate the market.The novelty of work is approved by implementing audiovisual technologies and apps, considering age and interests of customers and giving an information by sightseeings in interesting and unordinary way.In the theoretical part author describes the structure and significance of business plan. Also theoretical background has an information and statistics about tourism in Czech Republic and overlook on Prague as a tourist destination.The practical part focuses on presenting a business plan for Hop on Hop off Bus service according to the theoretical knowledge. Setting company’s mission and overall direction additionally using Strategic Planning literature. Identifying a Target Market and preparing Customer Profile by using categorical tiers such as budget, time of travel, generation, brand affinity, psychographics and benefit sought. In order to become more competitive on the market, the practical part deals with all direct and indirect competitors based on development strategy theory. SWOT and PEST analysis show micro and macro environment of company. Prices were considered either for high season and low season. The last part that finalizes a business project is a financial plan. It clearly describes cash flow statement which shows profit of 33,126,608 CZK with all relevant taxes and costs. Break-even point analysis sets the number which is equal to 3,499 units to avoid loss.

Keywords

Tourism, Business planning, Company analysis, Investment decisions

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management