Marek Červenka

Bachelor's thesis

Marketingový plán FEMAT Radotín s.r.o.

Abstract:
Práce se zaměřuje na marketingové plánování FEMAT Radotín s.r.o. Analyzuje současný stav podniku, který je oficiálním dealerem vozů značky ŠKODA. Následně jsou navrženy kampaně pro podnik v roce 2017. Návrh obsahuje i možné vizuály.
Abstract:
The thesis focuses on marketing planning of FMEAT Radotín s.r.o. company. It analysis the current state of the company, which is an official dealer of ŠKODA. Subsequently there are campaigns for 2017 proposed. The plan includes the possible graphic designs too.
 

Keywords

marketing marketingový plán marketingové plánování prodej
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 6. 2017

Thesis defence

  • Date of defence: 23. 6. 2017
  • Supervisor: Ing. Jan Chocholáč, Ph.D.

Citation record

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Červenka, Marek. Marketingový plán FEMAT Radotín s.r.o.. Pardubice, 2017. bakalářská práce (Bc.). Univerzita Pardubice. Dopravní fakulta Jana Pernera

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Dopravní fakulta Jana Pernera
https://portal.upce.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=33574 Reference to the local database file of the institution

University of Pardubice

Faculty of Transport Engineering

Bachelor programme / field:
Transport Technology and Communications / Transport Management, Marketing and Logistics

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