Bc. Anna Hunáková
Bachelor's thesis
Populární hudba v reklamě
Popular Music in Advertising
Abstract:
Tato bakalářská práce se zaměřuje na hudbu v reklamě, která je podstatným, a však často opomíjeným aspektem v konečném zásahu reklamy. Studie se zároveň specificky zaobírá populární hudbou, a to zejména právě kvůli popularitě, jež může pomoci reklamám s vyšší efektivitou a úspěšností. Jak často se populární hudba vyskytuje v reklamách bylo zkoumáno na vzorku devíti ročníků světové soutěže Cannes Lions …moreAbstract:
This bachelor’s thesis is focused on music in advertising as the essential but often-neglected component involved in the final intervention of ads. At the same time, this study specifically looks at popular music, especially because of its popularity which can help those ads to be even more effective and successful. The number of commercials which include popular music is examined in a sample of nine …more
Language used: Czech
Date on which the thesis was submitted / produced: 21. 4. 2023
Thesis defence
- Date of defence: 15. 6. 2023
- Supervisor: Bc. Jaroslav Malina
- Reader: Tomáš Roreček, Mgr.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / specializace:
Creative Marketing and Communication / Creative Marketing and Communication
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