Strategic analysis of Porsche AG: luxury EV market – Yevhenii Serhiienko
Yevhenii Serhiienko
Bachelor's thesis
Strategic analysis of Porsche AG: luxury EV market
Strategic analysis of Porsche AG: luxury EV market
Abstract:
Electric vehicles have become the backbone of sustainable transportation in the rapidly evolving automotive world. The luxury electric vehicle segment, particularly, is seeing significant growth, with high-end manufacturers vying for market dominance. This thesis examines in detail the strategic positioning of Porsche AG, a renowned luxury car manufacturer, in the luxury electric vehicle market. The …moreAbstract:
Electric vehicles have become the backbone of sustainable transportation in the rapidly evolving automotive world. The luxury electric vehicle segment, particularly, is seeing significant growth, with high-end manufacturers vying for market dominance. This thesis examines in detail the strategic positioning of Porsche AG, a renowned luxury car manufacturer, in the luxury electric vehicle market. The …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93529
Thesis defence
- Date of defence: 11. 6. 2024
- Supervisor: Natálie Bruder Badie
- Reader: Ondřej Machek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93529
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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