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Ing. Visakh Raj

Master's thesis

Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd.

Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd.
Abstract:
The aim of the thesis is to develop an online marketing strategy to improve awareness among customers on underrated products at Dhathri Ayurveda Pvt. Ltd. Dhathri Ayurveda Pvt. Ltd. are into manufacturing and sales of ayurvedic cosmetics.Dhathri focus on customers of all aged group regardless of gender. The theoretical frame work for this thesis will explain basic terms used in marketing communication …more
Abstract:
The aim of the thesis is to develop an online marketing strategy to improve awareness among customers on underrated products at Dhathri Ayurveda Pvt. Ltd. Dhathri Ayurveda Pvt. Ltd. are into manufacturing and sales of ayurvedic cosmetics.Dhathri focus on customers of all aged group regardless of gender. The theoretical frame work for this thesis will explain basic terms used in marketing communication …more
 

Keywords

online marketing consumer behavior integrated marketing communication online advertising Dhatri consumer characteristics decision making data analysis
 
Language used: English
Date on which the thesis was submitted / produced: 1. 7. 2020
Identifier: https://is.slu.cz/th/x8pnb/

Thesis defence

  • Date of defence: 26. 8. 2020
  • Supervisor: Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Veronika Braciníková

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