Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd.

Ing. Visakh Raj

Master's thesis

Anotácia:

The aim of the thesis is to develop an online marketing strategy to improve awareness among customers on underrated products at Dhathri Ayurveda Pvt. Ltd. Dhathri Ayurveda Pvt. Ltd. are into manufacturing and sales of ayurvedic cosmetics.Dhathri focus on customers of all aged group regardless of gender. The theoretical frame work for this thesis will explain basic terms used in marketing communication and also various tools used for achieving effective online marketing communication like social media marketing, search engine optimization, content marketing etc. Primary data will be collected using Questionnaire method. A structured questionnaire will be used. Data will be collected from potential customers of Dhathri Ayurveda Pvt. Ltd. Secondary data will be collected from company website and internal sources of company.

Abstract:

The aim of the thesis is to develop an online marketing strategy to improve awareness among customers on underrated products at Dhathri Ayurveda Pvt. Ltd. Dhathri Ayurveda Pvt. Ltd. are into manufacturing and sales of ayurvedic cosmetics.Dhathri focus on customers of all aged group regardless of gender. The theoretical frame work for this thesis will explain basic terms used in marketing communication and also various tools used for achieving effective online marketing communication like social media marketing, search engine optimization, content marketing etc. Primary data will be collected using Questionnaire method. A structured questionnaire will be used. Data will be collected from potential customers of Dhathri Ayurveda Pvt. Ltd. Secondary data will be collected from company website and internal sources of company.

Keywords

online marketing, consumer behavior, integrated marketing communication, online advertising, Dhatri, consumer characteristics, decision making, data analysis

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 1. 7. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 8. 2020
• Vedúci: Ing. Martin Klepek, Ph.D.
• Oponent: Ing. Veronika Braciníková

Silesian University in Opava

School of Business Administration in Karvina

Master programme / odbor:
Economics and Management / Business Economics and Management