Adaptatsiya predpriyatiya v konkurentnoy srede

Anastasia Molotkova

Bakalářská práce

Adaptation of enterprises in a competitive environment

Anotace:

The subject of the bachelor's thesis is organizational and economic relations in approach maintenance of financial stability Aeroflot in the market. The aim of the thesis is to investigate the approach of Aeroflot to supporting financial stability in a competitive environment. The company Aeroflot is the leader of the Russian aviation and the national airlines of the country. The Bachelor work is divided into three main parts. The first part is devoted to theoretical approaches to of the financial sustainability organization and influence the influence of factors on competitiveness of air transport. The work describes essential, content and goal of competitiveness, also determines its relations with factor of sustainable growth of enterprises and find out methods to improve it. The second part describes characteristics of the competitiveness of the airline. This report includes the organizational-economic features of Aeroflot, analysis and degree evaluation of survival of enterprises in the competitive environment, as well as determines assessment of the financial position of the company The third section describes the problems and ways to strengthen the financial position of the company, recommendations and suggestions.

Abstract:

The subject of the bachelor's thesis is organizational and economic relations in approach maintenance of financial stability Aeroflot in the market. The aim of the thesis is to investigate the approach of Aeroflot to supporting financial stability in a competitive environment. The company Aeroflot is the leader of the Russian aviation and the national airlines of the country. The Bachelor work is divided into three main parts. The first part is devoted to theoretical approaches to of the financial sustainability organization and influence the influence of factors on competitiveness of air transport. The work describes essential, content and goal of competitiveness, also determines its relations with factor of sustainable growth of enterprises and find out methods to improve it. The second part describes characteristics of the competitiveness of the airline. This report includes the organizational-economic features of "Aeroflot", analysis and degree evaluation of survival of enterprises in the competitive environment, as well as determines assessment of the financial position of the company The third section describes the problems and ways to strengthen the financial position of the company, recommendations and suggestions.

Abstract:

Predmetom bakalavrskoy raboty yavlyayetsya organizatsionno-ekonomicheskiye otnosheniya po podkhodu obespecheniya finansovoy ustoychivosti PAO Aeroflot v usloviyakh rynka. Tsel diplomnoy raboty - issledovat' podkhod PAO Aeroflot po obespecheniyu finansovoy ustoychivosti v usloviyakh konkurentnoy sredy. Kompaniya Aeroflot yavlyayetsya liderom rossiyskoy aviatsii, natsional'nym aviaperevozchikom strany. Bakalavrskaya rabota byla razdelena na tri osnovnyye chasti. V dannoy rabote pervaya glava posvyashchena teoreticheskim podkhodam k issledovaniyu obespecheniya finansovoy ustoychivosti organizatsii i osobennost'yu vliyaniya konkurentosposobnosti produktsii aviaperevozok, gde raskryvayetsya sushchnost', soderzhaniye i tsel konkurentosposobnosti, takzhe opredelena yeyo vzaimosvyaz s faktorom ustoychivosti razvitiya predpriyatiya i vyyavleny metody yeyo povysheniya. Vo vtoroy glave diplomnoy raboty provedena kharakteristika konkurentosposobnosti aviakompanii: predlozhena organizatsionnaya i ekonomicheskaya kharakteristika PAO Aeroflot, rassmotren analiz konkurentnoy sredy i otsenka stepeni adaptivnosti predpriyatiya k ney, a takzhe opredelena otsenka finansovogo sostoyaniya kompanii. V glave tretyey diplomnoy raboty byli opredeleny problemy i puti ukrepleniya finansovogo sostoyaniya predpriyatiya, dany rekomendatsii i predlozheniya.

Klíčová slova

financial analysis, competition, Aeroflot, financial ratios

Keywords

Aeroflot, competition, financial ratios, financial analysis

Klíčová slova

finansovyy analiz, Aeroflot, konkurentsiya, finansovyye pokazateli

Jazyk práce: ruština

Datum vytvoření / odevzdání či podání práce: 9. 9. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 15. 6. 2016
• Vedoucí: Emil Vacík
• Oponent: Vladimir Alexeev

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Ekonomika predprijatija i menedžment