Historical and present use of emotions in advertising – Bc. Daliya Khussainova
Bc. Daliya Khussainova
Bakalářská práce
Historical and present use of emotions in advertising
Historical and present use of emotions in advertising
Abstract:
The aim of this thesis is to analyze historical and present use of emotions in marketing, verify processes and technics of emotional branding and advertising of global brands, and to make recommendations for students who plan to build their career in marketing, focusing on psychological side of it. Due to current development of neuromarketing the author decided to study emotional influence of advertising
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/ti43c/
Obhajoba závěrečné práce
- Obhajoba proběhla 11. 6. 2015
- Vedoucí: PhDr. Marie Koubová
- Oponent: Mgr. Linda Kozáková
Plný text práce
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Zveřejněno v Theses:- nikomu
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication
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