Historical and present use of emotions in advertising – Bc. Daliya Khussainova
Bc. Daliya Khussainova
Bachelor's thesis
Historical and present use of emotions in advertising
Historical and present use of emotions in advertising
Abstract:
The aim of this thesis is to analyze historical and present use of emotions in marketing, verify processes and technics of emotional branding and advertising of global brands, and to make recommendations for students who plan to build their career in marketing, focusing on psychological side of it. Due to current development of neuromarketing the author decided to study emotional influence of advertising …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2015
Identifier:
https://is.vsfs.cz/th/ti43c/
Thesis defence
- Date of defence: 11. 6. 2015
- Supervisor: PhDr. Marie Koubová
- Reader: Mgr. Linda Kozáková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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