Návrh integrované marketingové komunikace pro konkrétní produkt – Bc. Jakub Čejka
Bc. Jakub Čejka
Master's thesis
Návrh integrované marketingové komunikace pro konkrétní produkt
The Proposal of Integrated Marketing Communications for a Specific Product
Abstract:
Diplomová práce se zabývá tvorbou návrhu integrované marketingové komunikace značky Sanytol. Tento návrh vychází z teoretických poznatků, které jsou shrnuty v první části práce. Dále je podrobně popsána značka Sanytol, zanalyzována marketingová komunikace značky v roce 2015 a situace na trhu. Na základě těchto podkladů je následně vypracován konkrétní návrh integrované marketingové komunikace. Ten …moreAbstract:
The diploma thesis concerns a creation of a draft of integrated marketing communication of the brand Sanytol. This draft is based on theoretical knowledge which is summed up in the first part of the thesis. The brand Sanytol is then introduced in details as well as analysis of marketing communication of the brand from 2015 and the situation on the market. Based on this summary a concrete scheme of …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 9. 2016
Identifier:
https://is.vsfs.cz/th/ceocb/
Thesis defence
- Date of defence: 1. 11. 2016
- Supervisor: Ing. Pavel Klička
- Reader: Ing. Petra Jílková, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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