The Impact of Covid-19 on Consumer Purchase Decision of Luxury Products in the Kingdom of Saudi Arabia – Raoah Marghalani
Raoah Marghalani
Master's thesis
The Impact of Covid-19 on Consumer Purchase Decision of Luxury Products in the Kingdom of Saudi Arabia
The Impact of Covid-19 on Consumer Purchase Decision of Luxury Products in the Kingdom of Saudi Arabia
Abstract:
The purpose of this study is to examine the effects of the covid-19 pandemic on luxury consumption and behavior in the Kingdom of Saudi Arabia. The study utilized a mixed methodology in order to gain more insights from the Saudi luxury consumers. This was done in the form of a quantitative method through an online questionnaire, and a qualitative method through an online focus group discussion. The …moreAbstract:
The purpose of this study is to examine the effects of the covid-19 pandemic on luxury consumption and behavior in the Kingdom of Saudi Arabia. The study utilized a mixed methodology in order to gain more insights from the Saudi luxury consumers. This was done in the form of a quantitative method through an online questionnaire, and a qualitative method through an online focus group discussion. The …more
Language used: English
Date on which the thesis was submitted / produced: 23. 11. 2020
Identifier:
https://vskp.vse.cz/eid/83885
Thesis defence
- Date of defence: 16. 6. 2021
- Supervisor: Václav Stříteský
- Reader: Radek Tahal
Citation record
ISO 690-compliant citation record:
MARGHALANI, Raoah. \textit{The Impact of Covid-19 on Consumer Purchase Decision of Luxury Products in the Kingdom of Saudi Arabia}. Online. Master's thesis. Praha: University of Economics, Prague. 2020. Available from: https://theses.cz/id/p9fkob/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83885
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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