Building positive brand image in tobacco industry – Tomiris Zhumagali
Tomiris Zhumagali
Bachelor's thesis
Building positive brand image in tobacco industry
Building positive brand image in tobacco industry
Abstract:
This bachelor thesis aims to find out how to successfully bring a positive brand image and to identify the main factors affecting the perceptions of consumer opinion and attitudes towards tobacco brands. Therefore, as the methodology, qualitative research will be used. It includes data from the in-depth interviews with Czech daily smokers and the interviews with the tobacco marketing experts. The tobacco …moreAbstract:
This bachelor thesis aims to find out how to successfully bring a positive brand image and to identify the main factors affecting the perceptions of consumer opinion and attitudes towards tobacco brands. Therefore, as the methodology, qualitative research will be used. It includes data from the in-depth interviews with Czech daily smokers and the interviews with the tobacco marketing experts. The tobacco …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86833
Thesis defence
- Date of defence: 27. 6. 2022
- Supervisor: Václav Stříteský
- Reader: Martin Machek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86833
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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