Nové formy marketingové komunikace na B2C trzích – Filip Kratěna
Filip Kratěna
Bachelor's thesis
Nové formy marketingové komunikace na B2C trzích
New forms of marketing communication on B2C markets
Abstract:
V předkládané bakalářské práci se zabývám otázkou marketingové komunikace na B2C trzích (Business-to-consumer). Součástí mé práce je zmapování a analýza, jak se postupem času vyvíjí marketingové odvětví v globální měřítku. Zároveň rozebírám, jak se vyvinulo marketingové oddělení ve mnou zvolené firmě v letech 2006 až 2022. Snažím se čtenáři přiblížit důležitost a nepostradatelnost reklamy, která nás …moreAbstract:
In the presented bachelor thesis I deal with the issue of marketing communication in B2C markets (Business-to-consumer). Part of my job is to map and analyze how the marketing industry is evolving on a global scale over time. At the same time, I analyze how the marketing department in my chosen company developed in the years 2006 to 2022. I try to bring the reader closer to the importance and indispensability …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 3. 2022
Thesis defence
- Supervisor: Ing. Zdeněk Bednarčík, MBA Ph.D.
Citation record
ISO 690-compliant citation record:
KRATĚNA, Filip. \textit{Nové formy marketingové komunikace na B2C trzích}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/pazogm/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business and Administration
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Mach, J.
17/3/2022