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Bc. Vít Sklenář

Master's thesis

Návrh metodiky pro tvorbu produktu Česko spirituální

The proposal of the methodology of the product spiritual Czech production
Abstract:
Hlavním cílem této diplomové práce bylo navrhnout produkt spirituálního turismu a jeho marketingové řízení a také metodiku tvorby tohoto produktu. Sekundárním cílem bylo analyzovat současnou primární nabídku atraktivit v rámci spirituálního cestovního ruchu na Šumavě a analyzovat sekundární nabídku v rámci cestovního ruchu na Šumavě. V oblasti metodologie je v této práci využita metoda deskripce, analýzy …more
Abstract:
The main objection of this thesis was to propose a spiritual tourism product and it´s marketing management and also the methodology of it´s proposing. The secondary objection was to analyse the current primary tourism demand according to tourism in the region of Šumava. And to analyse the secondary tourism demand in the region of Šumava. According to the methodology there were used in the thesis a …more
 

Keywords

Keltové marketing mystika pohanství produkt turismu spiritualismus Šumava.
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier: http://is.vsh.cz/th/11518/vsh_m_a2/

Thesis defence

  • Date of defence: 13. 6. 2017
  • Supervisor: Ing. Šárka Tittelbachová, Ph.D.
  • Reader: Mgr. Věra Fišerová

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry (Study in Czech)

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