Bc. Tomáš Sýkora

Bachelor's thesis

Internetový marketing

Internet marketing
Abstract:
Bakalářská práce se věnuje internetovému marketingu. Zaměřuje se na nástroje internetového marketingu, formy reklamy a reklamní systémy. Zabývá se komparací vybraných webových stránek firem z pohledu internetového marketingu.
Abstract:
This bachelor paper deals with the internet marketing. It is focused on the internet marketing tools as well as on forms and systems of advertising. It also analyses and compares selected company websites from the perspective of the internet marketing.
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2014

Thesis defence

  • Date of defence: 4. 6. 2014
  • Supervisor: Ing. Miloslava Kašparová, Ph.D.

Citation record

The right form of listing the thesis as a source quoted

Sýkora, Tomáš. Internetový marketing. Pardubice, 2014. bakalářská práce (Bc.). Univerzita Pardubice. Fakulta ekonomicko-správní

Full text of thesis

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Institution archiving the thesis and making it accessible: Univerzita Pardubice, Fakulta ekonomicko-správní

University of Pardubice

Faculty of Economics and Administration

Bachelor programme / field:
Economics and Management / Enterprise Management