Design Fast, Sprint Faster: New Business Idea Development using Design Thinking Approach – Jan Borýsek
Jan Borýsek
Master's thesis
Design Fast, Sprint Faster: New Business Idea Development using Design Thinking Approach
Design Fast, Sprint Faster: New Business Idea Development using Design Thinking Approach
Abstract:
The objective of this thesis was to develop a new business idea focused on the financial and purchasing behaviour of millennials using the design thinking process. The design thinking process consists of empathizing with the target audience, designing a prototype and testing the prototype in order to obtain relevant feedback for evaluating the potential business. A business model, a value proposition …moreAbstract:
The objective of this thesis was to develop a new business idea focused on the financial and purchasing behaviour of millennials using the design thinking process. The design thinking process consists of empathizing with the target audience, designing a prototype and testing the prototype in order to obtain relevant feedback for evaluating the potential business. A business model, a value proposition …more
Language used: English
Date on which the thesis was submitted / produced: 30. 9. 2020
Identifier:
https://vskp.vse.cz/eid/82136
Thesis defence
- Date of defence: 1. 2. 2021
- Supervisor: Tomáš Ryška
- Reader: Markéta Procházková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/82136
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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