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Jan Borýsek

Master's thesis

Design Fast, Sprint Faster: New Business Idea Development using Design Thinking Approach

Design Fast, Sprint Faster: New Business Idea Development using Design Thinking Approach
Abstract:
The objective of this thesis was to develop a new business idea focused on the financial and purchasing behaviour of millennials using the design thinking process. The design thinking process consists of empathizing with the target audience, designing a prototype and testing the prototype in order to obtain relevant feedback for evaluating the potential business. A business model, a value proposition …more
Abstract:
The objective of this thesis was to develop a new business idea focused on the financial and purchasing behaviour of millennials using the design thinking process. The design thinking process consists of empathizing with the target audience, designing a prototype and testing the prototype in order to obtain relevant feedback for evaluating the potential business. A business model, a value proposition …more
 

Keywords

prototyping ux user experience value proposition design thinking business model idea

Keywords

value proposition business model ux user experience idea design thinking prototyping
 
Language used: English
Date on which the thesis was submitted / produced: 30. 9. 2020
Identifier: https://vskp.vse.cz/eid/82136

Thesis defence

  • Date of defence: 1. 2. 2021
  • Supervisor: Tomáš Ryška
  • Reader: Markéta Procházková

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https://vskp.vse.cz/eid/82136