Bc. Maksim Beliaev

Bachelor's thesis

Entrepreneurship in mobile marketing

Entrepreneurship in mobile marketing
Abstract:
This bachelor thesis is called Entrepreneurship in mobile marketing. I wrote about the consequences, when a businessman is pushed to go mobile, different types of mobile marketing instruments, which are currebtly used. Also about future trends in mobile marketing. There is also a practical part with ideas from 3 marketing specialists.
 

Keywords

Marketing online smartphone MIST advertisement mobile mind shift mobile marketing
 
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2017
Identifier: https://is.vsfs.cz/th/d8tx3/

Thesis defence

  • Date of defence: 21. 6. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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