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Ing. Lev Alimpiyev

Bachelor's thesis

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company
Abstract:
Tato bakalářská práce se zaměřuje na relevantní a důležité téma - podpora prodeje a distribuční aktivity firmy Amix Nutrition Czech Republic a její marketingových aktivit v České republice. Hlavním cílem této práce je analyzovat a zjistit hlavní nástroje Sales marketingu a způsoby prodeje a propagace sportovní výživy znyčky Amix Nutrition v České republice. Jedním z výsledků jsou doporučení pro zlepšení …more
Abstract:
This bachelor thesis is dedicated to the relevant and important topic - sales promotion of a distributor company Amix nutrition and its marketing activities in the Czech Republic. The main objective of the thesis is to analyse and discover the main sales promotions tools and tricks of sport nutrition distributor in the Czech Republic – Amix Nutrition Company. One of the outcomes is to come up with …more
 

Keywords

Integrated marketing communication sales promotion sport nutrition products marketing analysis distribution sales channels branded products.
 
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2014
Identifier: https://is.vsfs.cz/th/k5ug0/

Thesis defence

  • Date of defence: 19. 6. 2014
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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