Customer perception of retail marketing strategies – Ing. Bishal Debbarma
Ing. Bishal Debbarma
Master's thesis
Customer perception of retail marketing strategies
Customer perception of retail marketing strategies
Abstract:
The aim of the thesis is to analyse customer perceptions of marketing strategies in the retail industry and provide tailored recommendations for new entrants. Structured into five chapters, it begins by explaining fundamental marketing concepts such as the Marketing Mix and explores the intricacies of marketing communication, both in-store and online. Chapter two provides an overview of the retail …more
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier:
https://is.slu.cz/th/jq2pg/
Thesis defence
- Date of defence: 11. 6. 2024
- Supervisor: Ing. Michal Stoklasa, Ph.D.
- Reader: Ing. Jana Šimáková, Ph.D.
Citation record
ISO 690-compliant citation record:
DEBBARMA, Bishal. \textit{Customer perception of retail marketing strategies}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2024. Available from: https://theses.cz/id/phg7yj/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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