Customer perception of retail marketing strategies – Ing. Bishal Debbarma
Ing. Bishal Debbarma
Master's thesis
Customer perception of retail marketing strategies
Customer perception of retail marketing strategies
Abstract:
The aim of the thesis is to analyse customer perceptions of marketing strategies in the retail industry and provide tailored recommendations for new entrants. Structured into five chapters, it begins by explaining fundamental marketing concepts such as the Marketing Mix and explores the intricacies of marketing communication, both in-store and online. Chapter two provides an overview of the retail …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 10. 5. 2024
Identifikátor:
https://is.slu.cz/th/jq2pg/
Obhajoba závěrečné práce
- Obhajoba proběhla 11. 6. 2024
- Vedúci: Ing. Michal Stoklasa, Ph.D.
- Oponent: Ing. Jana Šimáková, Ph.D.
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Instituce archivující a zpřístupňující práci: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / odbor:
Economics and Management / Business Economics and Management
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