Mgr. Dinara Khusainova

Master's thesis

Effectiveness of Content Marketing for Photographers

Effectiveness of Content Marketing for Photographers
Abstract:
The aim of the thesis is a detailed study of content marketing as a new trend of online marketing. It is focused on learning existing content marketing methods and approaches, and proposing individual content marketing strategy for a photography business of the author. The thesis also provides analysis of software tools used in content marketing and several case studies demonstrating content marketing …more
Abstract:
The aim of the thesis is a detailed study of content marketing as a new trend of online marketing. It is focused on learning existing content marketing methods and approaches, and proposing individual content marketing strategy for a photography business of the author. The thesis also provides analysis of software tools used in content marketing and several case studies demonstrating content marketing …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 25. 5. 2015

Thesis defence

  • Date of defence: 26. 6. 2015
  • Supervisor: Ph.D. Dalia Kriksciuniene
  • Reader: doc. RNDr. Tomáš Pitner, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky