Analýza konkurence obchodů se stavebninami

Monika Lelovská

Bakalářská práce

Competitive Analysis of Stores with Building Materials

Anotace:

This bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness.

Abstract:

This bachelor's thesis deals with the analysis of the competition of stores with building materials, when 5 stores in the city of Opava were selected and their competitiveness was assessed. In the practical part, data collection was carried out using a questionnaire survey on the Internet, when after evaluating the results of the questionnaires, the most important criteria were selected, and based on the research results, the lowest-rated store was selected and suggestions and recommendations were proposed to it, which should lead to an improvement in competitiveness.

Klíčová slova

obchod se stavebninami, respondenti, mystery shopping

Keywords

stores in building materials, respondents, mystery shopping

Jazyk práce: čeština

Datum vytvoření / odevzdání či podání práce: 30. 4. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 24. 5. 2024
• Vedoucí: Roman Kozel
• Oponent: Gabriela Levenda Gleichová

VŠB – Technická univerzita Ostrava

Hornicko-geologická fakulta

Bakalářský studijní program:
Ekonomika surovin