Marketing a typhoon-prone tourist area

Thu Thao Dinh

Bachelor's thesis

Abstract:

This bachelor thesis focuses on the impacts of disasters (both good and bad side) that cause tourism and living environment, and how governments and local authorities find out to market and attract visitors, both new and old travelers. They see the natural disaster as crisis communication and find ways to solve them. They studied what visitors want and what they can do to gain visitors' trust. The theoretical part includes the general impacts of natural disasters, the theoretical background, and the crisis management process. It provides crisis prevention, crisis preparation, crisis response, and post-crisis recovery.The practical part includes the Thai tourism situation before and after the disaster. Thailand learned what tourists worried when returning here and what the local government had and will do to attract the attention of tourists. I made an analysis table to point out the plus and minus points in the Thai tourism industry, also to find out what advantages that Thailand should take or limit in tourism development

Keywords

marketing strategy, natural disasters, Thai tourism, Crisis communication, impacts, SWOT analysis

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 3. 2019

Obhajoba závěrečné práce

• Vedúci: Ing. Richard Selby, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / odbor:
Economics Policy and Administration / Business Administration