Pricing policy - how a company can price different groups of consumers to eliminate the consumer surplus – Ing. Iveta Solčanská
Ing. Iveta Solčanská
Master's thesis
Pricing policy - how a company can price different groups of consumers to eliminate the consumer surplus
Pricing policy - how a company can price different groups of consumers to eliminate the consumer surplus
Abstract:
The aim of this diploma paper is to prove that the application of the methods of discriminatory pricing is beneficial for both sides of the business transaction, the seller and the buyer, and that through these methods the seller can effectively capture consumer surplus and the buyer can benefit from price discounts. This work contains the theoretical framework of pricing methods, while special focus …more
Language used: English
Date on which the thesis was submitted / produced: 20. 4. 2012
Identifier:
https://is.vsfs.cz/th/lu0yw/
Thesis defence
- Date of defence: 18. 6. 2012
- Supervisor: Ing. Petr Mach, Ph.D.
- Reader: Mgr. Ing. Petr Wawrosz, Ph.D.
Citation record
ISO 690-compliant citation record:
SOLČANSKÁ, Iveta. \textit{Pricing policy - how a company can price different groups of consumers to eliminate the consumer surplus}. Online. Master's thesis. Praha: University of Finance and Administration. 2012. Available from: https://theses.cz/id/pm6qp7/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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