Digital Marketing for promoting Thailand Tourism, Case Study: The Tourism Authority of Thailand – Ing. Nunthanut Kewsuwan
Ing. Nunthanut Kewsuwan
Master's thesis
Digital Marketing for promoting Thailand Tourism, Case Study: The Tourism Authority of Thailand
Digital Marketing for promoting Thailand Tourism, Case Study: The Tourism Authority of Thailand
Abstract:
Diploma thesis is focused on analyzing and measuring the effectiveness of the Tourism Authority of Thailand (TAT)’s digital marketing strategies. Theoretical overview on digital marketing in general, the role of digital marketing in tourism industry,TAT’s digital marketing, as well as reviews of research variables including with awareness, interaction and travel decision was performed in the work. …more
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2014
Identifier:
https://is.muni.cz/th/rp6t6/
Thesis defence
- Date of defence: 16. 6. 2014
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: doc. Ing. Radoslav Škapa, Ph.D.
Citation record
ISO 690-compliant citation record:
KEWSUWAN, Nunthanut. \textit{Digital Marketing for promoting Thailand Tourism, Case Study: The Tourism Authority of Thailand}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2014. Available from: https://theses.cz/id/pmjh0v/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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