Ing. Nunthanut Kewsuwan

Master's thesis

Digital Marketing for promoting Thailand Tourism, Case Study: The Tourism Authority of Thailand

Digital Marketing for promoting Thailand Tourism, Case Study: The Tourism Authority of Thailand
Abstract:
Diploma thesis is focused on analyzing and measuring the effectiveness of the Tourism Authority of Thailand (TAT)’s digital marketing strategies. Theoretical overview on digital marketing in general, the role of digital marketing in tourism industry,TAT’s digital marketing, as well as reviews of research variables including with awareness, interaction and travel decision was performed in the work. …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2014

Thesis defence

  • Date of defence: 16. 6. 2014
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: doc. Ing. Radoslav Škapa, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta