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Bc. Alyesya Kharlan

Bachelor's thesis

PR as a part of integrated marketing communication

PR as a part of integrated marketing communication
Abstract:
The bachelor’s thesis is dedicated to the Public Relations in the context of Integrated Marketing Communication, as well as an independent discipline, that initials the beneficial relationship between the organization and its publics. The hypothesis of the thesis is the assumption that in the scope of restaurant business, Public Relations performs more effective and sufficient than Advertising. The …more
 

Keywords

Integrated Marketing Communication (IMC) Public Relations publics PR campaign planning PR channels
 
Language used: English
Date on which the thesis was submitted / produced: 6. 10. 2014
Identifier: https://is.vsfs.cz/th/b4kwz/

Thesis defence

  • Date of defence: 3. 11. 2014
  • Supervisor: Ing. Tomáš Poucha
  • Reader: PhDr. Karel Eliáš, CSc.

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