Bc. Alyesya Kharlan

Bachelor's thesis

PR as a part of integrated marketing communication

PR as a part of integrated marketing communication
The bachelor’s thesis is dedicated to the Public Relations in the context of Integrated Marketing Communication, as well as an independent discipline, that initials the beneficial relationship between the organization and its publics. The hypothesis of the thesis is the assumption that in the scope of restaurant business, Public Relations performs more effective and sufficient than Advertising. The …more
Language used: English
Date on which the thesis was submitted / produced: 6. 10. 2014

Thesis defence

  • Date of defence: 3. 11. 2014
  • Supervisor: Ing. Tomáš Poucha
  • Reader: PhDr. Karel Eliáš, CSc.

Citation record

Full text of thesis

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