Product, Marketing research and Development of “Vinylook” mobile application – Jana Ljubinkovic
Jana Ljubinkovic
Master's thesis
Product, Marketing research and Development of “Vinylook” mobile application
Product, Marketing research and Development of “Vinylook” mobile application
Abstract:
New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers …moreAbstract:
New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers …more
Language used: English
Date on which the thesis was submitted / produced: 14. 11. 2018
Identifier:
http://www.vse.cz/vskp/eid/78174
Thesis defence
- Date of defence: 27. 8. 2019
- Supervisor: Ota Novotný
- Reader: Martin Potančok
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/78174
Vysoká škola ekonomická v Praze
Master programme / field:
Aplikovaná informatika / Information Systems Management
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