Product, Marketing research and Development of “Vinylook” mobile application

Jana Ljubinkovic

Master's thesis

Abstract:

New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers ‘dropping the needle’ are growing steadily. Present Master Thesis focuses on Product, Marketing research and Development of a mobile application intended to solve the problem of vinyl lovers and collectors to find rare or certain record they seek. Present paper is divided into three parts, which are Literature Review, Problem Research and Solution. Within those parts the present paper involves initial product discovery with problem interviews and Jobs-To-Be-Done to understand what to build from the whole vision, and followed by the product development and actual launch to market. The main aim is to identify problems associated with vinyl exchange, determine the need of a centralized place for records commerce and to introduce a solution in a form of mobile application called Vinylook.

Abstract:

New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers ‘dropping the needle’ are growing steadily. Present Master Thesis focuses on Product, Marketing research and Development of a mobile application intended to solve the problem of vinyl lovers and collectors to find rare or certain record they seek. Present paper is divided into three parts, which are Literature Review, Problem Research and Solution. Within those parts the present paper involves initial product discovery with problem interviews and Jobs-To-Be-Done to understand what to build from the whole vision, and followed by the product development and actual launch to market. The main aim is to identify problems associated with vinyl exchange, determine the need of a centralized place for records commerce and to introduce a solution in a form of mobile application called Vinylook.

Keywords

Product Discovery, Mobile Application, Records Exchange

Keywords

Records Exchange, Product Discovery, Mobile Application

Language used: English

Date on which the thesis was submitted / produced: 14. 11. 2018

Thesis defence

• Date of defence: 27. 8. 2019
• Supervisor: Ota Novotný
• Reader: Martin Potančok

Vysoká škola ekonomická v Praze

Master programme / field:
Aplikovaná informatika / Information Systems Management