Zpět na vyhledávání

Bc. Zuzana Zubaľová

Master's thesis

Nové přístupy k řízení destinací cestovního ruchu

New approaches to management in tourism destination
Abstract:
The aim of this diploma thesis is to evaluate the influences and impacts of the project ECOC Pilsen 2015 on the local stakeholders. The first part of the thesis defines the theoretical knowledge from the field of tourism, the culture of their management systems. The analytical part at first describes the city of Pilsen and its specifics, it represents the project of the European Capital of Culture …more
Abstract:
Cieľom tejto diplomovej práce je vyhodnotenie vplyvov a dopadov projektu EHMK Plzeň 2015 na miestne zainteresované strany. Prvá časť práce definuje teoretické poznatky z oblasti cestovného ruchu, kultúry ich systémov riadenia. Analytická časť najprv charakterizuje mesto Plzeň a jej špecifiká, predstavuje projekt Európskeho hlavného mesta kultúry a následne zisťuje jeho dopady na miestne zainteresované …more
 

Keywords

Tourism ECOC Pilsen 2015 Culture Culturalheritage Destination Cestovný ruch EHMK Plzeň 2015 Kultúra Kultúrne dedičstvo Destinácia
 
Language used: Slovak
Date on which the thesis was submitted / produced: 16. 6. 2017
Identifier: http://is.vsh.cz/th/12118/vsh_m/

Thesis defence

  • Date of defence: 6. 9. 2017
  • Supervisor: Ing. Šárka Tittelbachová, Ph.D.
  • Reader: Ing. Anna Doležálková

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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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