Franco Eduardo Rodriguez Esponda

Master's thesis

Consumer behavior of Millennials in Czech Republic when facing multiple crises: experiences from the COVID-19 pandemic and the 2022 energy crisis

Consumer behavior of Millennials in Czech Republic when facing multiple crises: experiences from the COVID-19 pandemic and the 2022 energy crisis
Anotácia:
The current thesis aimed to investigate whether the consumer behavior of millennials living in the Czech Republic was affected by the COVID-19 pandemic and the 2022 energy crisis. A qualitative approach, specifically the thematic analysis, and in-depth interviews were chosen to explore and reveal changes in behavior. The findings of the study showed a clear shift from physical to online stores as a …viac
Abstract:
The current thesis aimed to investigate whether the consumer behavior of millennials living in the Czech Republic was affected by the COVID-19 pandemic and the 2022 energy crisis. A qualitative approach, specifically the thematic analysis, and in-depth interviews were chosen to explore and reveal changes in behavior. The findings of the study showed a clear shift from physical to online stores as a …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 13. 12. 2022

Obhajoba závěrečné práce

  • Obhajoba proběhla 1. 2. 2023
  • Vedúci: Efthymia Kottika
  • Oponent: Marek Vinš

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/88365