Eco-friendly company in Georgia

Ing. Tamari Baiadze

Master's thesis

Anotácia:

The aim of this thesis is to analyse ecological awareness of society, from where it started and how companies in developing countries, namely in Georgia, are progressing towards improving situation in general, and understanding the possible dangers as well as mechanisms to avoid catastrophies. In my practical part I analysed one particular eco friendly company in Georgia functioning in chemical industry and getting the product without damaging the environment based on it’s highly developed technology

Abstract:

The aim of this thesis is to analyse ecological awareness of society, from where it started and how companies in developing countries, namely in Georgia, are progressing towards improving situation in general, and understanding the possible dangers as well as mechanisms to avoid catastrophies. In my practical part I analysed one particular eco friendly company in Georgia functioning in chemical industry and getting the product without damaging the environment based on it’s highly developed technology

Keywords

Ecology, eco-friendly, Environment, Environmental disaster, Green marketing, Impact, Marketing strategy, Statistic.

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 20. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 31. 5. 2017
• Vedúci: doc. Giuseppe Maiello, Ph.D.
• Oponent: Mgr. Jitka Cirklová, M.A.

University of Finance and Administration

Master programme / odbor:
Economics and Management / Marketing Communication