Zpět na vyhledávání

Bc. Lada Peterková

Master's thesis

Persuasive Strategies in the Discourse of Advertising

Persuasive Strategies in the Discourse of Advertising
Abstract:
The present diploma thesis investigates linguistic and non-linguistic persuasive devices and strategies used in the discourse of contemporary magazine advertising. The corpus consists of 60 advertisements for foodstuffs and non-alcoholic beverages published in British magazines during the year 2007.
 

Keywords

persuasion advertising persuasive strategies advertisement level of formality spokenness writtenness emotiveness facticity
 
Language used: English
Date on which the thesis was submitted / produced: 22. 5. 2008
Identifier: https://is.muni.cz/th/aq7lg/

Thesis defence

  • Date of defence: 9. 6. 2008
  • Supervisor: prof. PhDr. Ludmila Urbanová, CSc.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Arts

Master programme / field:
Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature

Theses on a related topic

List of theses with an identical keyword.