Leveraging Artificial Intelligence to Enhance Digital Marketing: An Analysis of Best Practices and Future Directions – Diana Hakobyan
Diana Hakobyan
Master's thesis
Leveraging Artificial Intelligence to Enhance Digital Marketing: An Analysis of Best Practices and Future Directions
Leveraging Artificial Intelligence to Enhance Digital Marketing: An Analysis of Best Practices and Future Directions
Abstract:
This master's thesis aims to comprehensively understand diverse AI models in digital marketing, empowering practitioners to enhance customer-brand engagement strategically. By bridging theory from the literature review and practical implementations from the in-depth expert interviews, it outlines specific AI tools, platforms, and applications, emphasizing advantages while addressing potential drawbacks …moreAbstract:
This master's thesis aims to comprehensively understand diverse AI models in digital marketing, empowering practitioners to enhance customer-brand engagement strategically. By bridging theory from the literature review and practical implementations from the in-depth expert interviews, it outlines specific AI tools, platforms, and applications, emphasizing advantages while addressing potential drawbacks …more
Language used: English
Date on which the thesis was submitted / produced: 13. 12. 2023
Identifier:
https://vskp.vse.cz/eid/91791
Thesis defence
- Date of defence: 29. 1. 2024
- Supervisor: Jan Mareš
- Reader: Michal Hron
Citation record
ISO 690-compliant citation record:
HAKOBYAN, Diana. \textit{Leveraging Artificial Intelligence to Enhance Digital Marketing: An Analysis of Best Practices and Future Directions}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/pxhv51/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91791
Vysoká škola ekonomická v Praze
Master programme:
Management
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