Domestic tourism in Russia

Valeriia Sumbaeva

Bakalářská práce

Abstract:

The main topic of the thesis is the role of tourist infrastructure in the development of tourism on the example of major sporting events in Russia. In the theoretical part of the work, an analysis of modern literature on the topic of the work was carried out. The definition of tourism, including international tourism, is given. The concept of the tourism industry has been studied. The potential of Russia for the development of domestic and inbound tourism is studied. The problems faced by the Russian Federation for the development of tourism at the present stage are identified. The economic development of territorial entities of the Russian Federation as subjects endowed with partial economic and operational independence is described. The concept of the tourist potential of the region is conditioned. The policy of branding territories is described. The impact of the 2020 pandemic not only on the global economy but also on the tourism sector and consumer behavior is considered in detail. At the end of the theoretical part, positive aspects for the development of tourism in Russia are identified. The goals and objectives of the work are set, the methods of the conducted research are described. The analytical work examines major sporting events as an impetus for the development of tourist infrastructure. Two sociological surveys were conducted among residents and guests of the city of Sochi (150 respondents were interviewed) and the city of Rostov-on-Don (150 respondents). A SWOT analysis of the resort city of Sochi and SWOT analysis of the city of Rostov-on-Don were also carried out. At the end of the thesis, conclusions are formulated based on the results of the study.

Keywords

tourism, inbound tourism, Sochi, Rostov-on-Don, tourism industry, tourism infrastructure, territorial branding, branding

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 1. 12. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management