Customer experience v e-commerce projektu Point4me – Michael Sázavský
Michael Sázavský
Bachelor's thesis
Customer experience v e-commerce projektu Point4me
Customer experience in Point4me e-commerce project
Abstract:
Bakalářská práce se zaměřuje na customer experience ve zvoleném podniku, s pomocí analýzy konkurence metodou mystery shopping. V teoretické části se práce zabývá oblastní internetového marketingu, s tím se úzce pojící webové stránky, jejich prvky a užití nových technologií. Dále pojednává o oblasti customer experience, jeho porozumění, poskytování pozitivní zákaznické zkušenosti a metodě mystery shopping …moreAbstract:
This bachelor thesis focuses on the customer experience within a chosen company, using the competitive analysis method of mystery shopping. In the theoretical segment, the thesis deals with the internet marketing, closely related to websites, their components and the utilization of new technologies. Furthermore, it discusses the area of customer experience, its understanding, providing a positive customer …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2024
Thesis defence
- Supervisor: Mgr. Peter Červinka
- Reader: Peter Hajnala, PhD. MBA
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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