Analysis of business model and growth of an early-stage company in the e-learning market – Kamil Prouza
Kamil Prouza
Master's thesis
Analysis of business model and growth of an early-stage company in the e-learning market
Analýza obchodního modelu a růstu společnosti na elearningovém trhu
Abstract:
Cílem práce je analýza obchodního modelu české společnosti, která působí na elearningovém trhu. Protože společnost příliš neroste, práce se snaží indentifikovat způsoby, které by mohly vést ke zrychlení růstu. Analýza byla provedena na základě informací poskytnutých od majitele společnosti. Dále byl uskutečněn průzkum mezi současnými a potenciálními zákazníky, který byl distribuován po síti. Výzkumu …moreAbstract:
The aim of this thesis is to analyze a business model of an e-learning company in the Czech Republic whose growth has been rather stagnant and identify ways to accelerate it. An analysis of the business model has been made base on the information provided by the owner. Also, a research of current and prospective customers was conducted using a questionnaire distributed through an online tool. The sample …more
Language used: English
Date on which the thesis was submitted / produced: 10. 2. 2017
Identifier:
http://www.vse.cz/vskp/eid/71343
Thesis defence
- Date of defence: 8. 9. 2017
- Supervisor: Martin Lukeš
- Reader: Jan Komrska
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/71343
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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