The Secrets of Communication

Bc. Svetlana Senko

Bakalářská práce

Abstract:

In the following Bachelor Thesis „The secrets of communication“ will be described and researched. The history of communication from its very beginning will be shortly introduced. The certain techniques of powerful and effective communication will be presented. The description of latest modern tools and trends in marketing communication will be researched and analyzed. The practical part is going to describe and analyze the reasons for success of the world known company Red Bull. In order to sum up the participation of the company and analyze the strength and weaknesses of the company’s appearance in the global market will be carried on SWOT analysis that finalize the Bachelor Thesis

Keywords

Communication process, marketing, advertising, ethics, brand awareness, message, responsibility, media, brand loyalty, feedback, sponsorship, engagement, product, employees.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2016
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: Ing. Petra Jílková, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication