The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement – B.Sc. Trupeshkumar kanubhai Patel, BSc
B.Sc. Trupeshkumar kanubhai Patel, BSc
Master's thesis
The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement
Abstract:
This thesis explores the role of social media marketing in e-commerce and investigates the relationship between social media presence and customer engagement. The objective is to understand how social media marketing strategies can be utilized to enhance customer engagement and loyalty in the e-commerce industry. To achieve this, a mixed-methods approach is employed, combining a literature review with …more
Language used: English
Date on which the thesis was submitted / produced: 29. 3. 2024
Thesis defence
- Date of defence: 4. 6. 2024
- Supervisor: Ing. Petr Benda, Ph.D.
- Reader: Barbora Bendová, externi
Citation record
ISO 690-compliant citation record:
PATEL, Trupeshkumar kanubhai. \textit{The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/q57s6v/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Informatics
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Mach, J.
28/3/2024